The Fashion Faces are the brand visual (2009) of the online fashion retailer yalook.com created by FutureBrand Germany
The idea behind:
"Fine feathers make fine birds and clothing emphasizes the personality and shows people’s character and lifestyle. Our aim was to show at first glance that this potential is in each fashion item of yalook: we awakened a hand full of clothing of the actual collection – so the Fashion Faces were born in New York and made the clothes to the stars of the launch campaign. The Fashion Faces “in person” were created by Bela Borsodi by folding the selected clothes to faces – our Fashion Faces. The garments were not cut or glued, just folded nor harmed in any way. In total a collection of twelve individual fashion faces was given birth." (FutureBrand Blog)
Sports Coat by Karl Lagerfeld
Jeans by Diesel
Cardigan by Replay
Jeans by G-Star
Fur Jacket by Closed
Down Vest by Tommy Hilfiger
Photos from creativeadawards.com
And some cool videos where the Fashion Faces sing and talk:
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